Not another coaching course. An ICF Professional Certification designed for experienced professionals who are ready to formalise their expertise.
Next cohort begins September 3 · Limited to 20 professionals
Experienced professionals are being put through the same programs as hobbyists with no background. The result is a credential that signals little — and a craft that never gets built properly.
Many programs certify attendance. Showing up and paying is enough. There is no evaluation of whether you can actually coach.
COACH CERT INC.
Professionals with 20 years of experience placed alongside career-changers with none. The intellectual level suffers for everyone.
APPLICANT
Dr. Sarah Chen
3 pages of credentials
APPLICANT
Kyle Peterson
BACKGROUND:
“3 googled coaching last week.”
1 page
Without clear scope-of-practice training, the line between coaching and clinical work gets dangerously blurred.
This zone was never defined in your training.
Programs teach questions and models. They do not teach how to build change that holds — goals, accountability, measurable outcomes.
For 30 years I have coached executives, founders, and leadership teams. What I learned — sometimes the hard way — became this program.
Master Coach · Founder · Licensed Neuro-Semantic TrainerOver time, a pattern became clear. Sustainable change fails when we ignore one of three forces. He called it the 3S Framework.
Most coaching schools teach questions. They teach listening. They teach models.
We teach integration.
The discipline of looking at reality as it is, not as we wish it to be. The objective side of coaching: the facts, the data, the measurable outcomes, and the observable results.
Identity and meaning drive behavior more than logic alone. Professional coaching requires understanding how narrative shapes action — and how to redirect it toward forward-designed outcomes. The work of Kahneman, Seligman, and others informs our lens.
Insight without architecture evaporates. Coaching must include defined goals, time-bound frameworks, accountability systems, and measurable outcomes. Without structure, nothing permanent is built.
We train professionals to integrate all three — not in isolation, but as a unified discipline.
Trusted by leaders from
Expanding into performance coaching and non-pathology work. Developing scope-of-practice clarity and forward-designed behavioral frameworks.
Building internal coaching capability across organizations. Embedding accountability frameworks into leadership development and culture change.
Applying autonomy, intrinsic motivation, and self-determination theory in practice. Translating decades of pedagogical insight into coaching discipline.
Begins September 3 · Live globally at 8:00 AM EST · Cohort limited to 20 professionals
Participants share professional backgrounds and experience levels. This is not an open-enrollment course. The intellectual level and quality of peer exchange are protected by design.
Admission is selective. A professional background questionnaire and qualification review ensure every participant is ready for the rigour this program demands.
Live coaching demonstrations deconstructed in real time — analyzing structure, cognitive bias, power dynamics, and decision-making. This is where theory becomes visible.
Certification is earned through demonstrated coaching competence. You are evaluated on your ability to coach — not your ability to show up. This distinction matters enormously.
The difference between a certified Big Picture Leaders coaching graduate and someone who completes a generic program is not a matter of degree. It is a matter of professional identity.
It didn't seem like we were just watching you teach us — you actually brought us all in, made us comfortable, and encouraged conversation and interaction.
I realized that I didn't know what I didn't know. Even though I've been executive coached for probably 15 years, I was never trained on it. I learned a broad grounding of many things I didn't know.
Thanks so much for your generosity throughout the whole program. You've let us into your personal and professional life, and it's been a real privilege.
In the past I've had instructors in school, but I never had this much clarity in the teaching — to the point I'll be able to contribute this much. For me it's a big step.
I started with confusion and I'm ending with clarity — gaining back the confidence I'd kind of lost along the way of my journey.
I cannot begin to cap what the 16 weeks have meant. I came in thinking I had an idea of how coaching was, and I ended up transforming how I look at myself, my practice, and what I offer the world.
I entered this program because I wanted to be a better leader, a better boss. It helped me understand how human interaction works and how I can motivate my team.
The AMA sessions were where the real mastery happened. Unhurried, direct, generous.
You are such an amazing instructor. You have this wisdom and a way of connecting — just a really beautiful energy.
In terms of coaching each other, that has just been so valuable. Thank you so much — I really appreciate it.
I knew my sweet spot was going to be executive coaching, coming from 30 years of non-profit C-suite experience. That's still my sweet spot — you made me hold it even more.
I especially appreciate getting to know and work with the people here — the time, the effort, and the knowledge that's been shared.
I took this course to improve the leadership and influencing skills of my clients. It's going to help them execute on the things I work with them on in the consulting realm.
It's been an amazing experience — challenging your assumptions about what is and what isn't, and how we can reframe things by asking good questions.
It's been an amazing four months. Overwhelmed in the best possible way — a huge platter of knowledge and tools. Super energized. Thank you.
I'm definitely not the same person who started this course. Your style of coaching has been very engaging — you meet us anywhere we are.
It treats coaching as a discipline, not a personality. That is why it works.
30 years coaching senior leaders · 500+ professionals coached · ICF-aligned mentor faculty
The complete ICF-aligned certification — for professionals who have already decided coaching is their next chapter.
Apply for the Next CohortOur guarantee is the standard itself: certification is earned through demonstrated competency — never granted for attendance. Payment arrangements available upon request; every applicant is reviewed.
One two-hour live session per week for sixteen weeks, with an optional 60-minute Master AMA after each class. Add the 10 required ICF mentoring hours and your structured practice requirements, and you should treat this as a serious weekly commitment — it is designed for working professionals, not full-time students.
The curriculum, mentoring, and evaluation are built around International Coach Federation competency standards, including the 10 hours of mentor coaching the ICF requires. Graduates leave with training that maps directly onto the ICF credential path.
The next cohort begins September 3 and runs sixteen weeks, live globally at 8:00 AM EST. Enrollment closes when the 20 person capacity is reached.
Experienced professionals — licensed therapists, HR and talent leaders, educators, consultants, and executives with deep careers behind them. Every application is reviewed for professional depth, seriousness of intent, and readiness for structured evaluation.
The Coach’s Mindset ($199) is a self-paced online introduction to the 3S method — a way to test the water. The Professional Cohort ($4,500) is the full sixteen-week, competency-evaluated certification with live instruction, mentoring, and the credential itself.
Three steps: you submit a professional background questionnaire, your application is reviewed against cohort criteria, and confirmed participants receive onboarding materials, the cohort schedule, and pre-work.
Yes — payment arrangements may be available upon request. Mention it in your application and we will discuss options during the review.
Our guarantee is the standard itself. Certification is earned through demonstrated coaching competency — evaluated, not granted for attendance. That is precisely what makes the credential worth holding.
A brief professional background questionnaire. This helps us understand your experience level and how this cohort can serve your specific professional context.
Your application is reviewed against cohort criteria. We are looking for professional depth, seriousness of intent, and readiness for structured practice.
Confirmed participants receive onboarding materials, cohort schedule, and pre-work. Enrollment closes when the 20 person capacity is reached.
Cohort begins September 3 · Enrollment closes when the 20 person capacity is reached
Coaching is not about having the right personality. It is a discipline — grounded in science, informed by identity, and executed with structure. If you are ready to approach it that way, this cohort may be right for you.
Apply for the Next CohortBig Picture Leaders Professional Certification · Aligned with International Coach Federation Standards