For therapists, counsellors, and psychologists

The session went well.
By the next week, nothing had changed.

That gap is not a failure of your skill. It is the edge of what the therapy frame is built to do. Here is what sits on the other side of it.

Get the First 3 Lessons Free

From Brian Radomski, master coach. 30 years coaching senior leaders. 500+ professionals trained.

Before you read another word, watch this. A few minutes, one professional to another.

"You can hold both identities. The therapist, oriented toward healing. The coach, oriented toward design. They are not interchangeable, and that is exactly the point."

Not instead of therapy.
Alongside it.

You already sit with people in the most honest conversations of their lives. The deep listening, the trust, the read on a person: that is most of what makes a strong coach. What coaching adds is a different orientation. Therapy helps a client understand, process, and heal. Coaching helps a capable client clarify, decide, and act. Both take real skill. They are not the same discipline.

The clients who pull you toward coaching are the ones who are not in crisis. They are functional, and what they want is direction, not repair. Working with them asks for something the therapy frame only touches indirectly: a defined goal, a structure, an accountability loop. Because insight, on its own, tends to evaporate by the next session.

Therapists who made the shift

"I cannot begin to cap what the 16 weeks have meant. I came in thinking I had an idea of how coaching was, and I ended up transforming how I look at myself, my practice, and what I offer the world."
Teresa OrtellOccupational Therapist

"In the past I've had instructors in schools, but I never had this much clarity in the teaching. To the point that I'll be able to contribute this much. For me, it's a big step."

Blake Redding
Head of Workplace Psychology

"You are such an amazing instructor. You have this wisdom and a way of connecting. Just a really beautiful energy."

Jessie Lundquist
Psychologist

"In terms of coaching each other, that has just been so valuable. Thank you so much. I really appreciate it."

Tracey Lee
Recovery Coach

If you recognized yourself in the video you just watched,
start here.

The Coach’s Mindset is our online course: eight self-paced video lessons on the shift from therapist to coach. One payment of $199, lifetime access, and you can start watching within minutes. It is the low-risk way to find out whether coaching fits you, before you commit to the full certification path. Complete it, and a free one-on-one assessment with BJ is waiting at the end.

What happens when you enroll

1

Log in and start watching within minutes.

The moment you enroll, your login arrives and the first lessons are waiting in the member portal. No schedule, no start date. These are the three you will watch first:

The Insight Illusion
Beyond Listening
Competence Over Credentials
2

Work through the full 8-part course.

Eight lessons on the places therapists get stuck when they move toward coaching, including:

  • Why insight does not automatically create change
  • Where coaching ends and therapy begins, clearly enough to protect your scope
  • How structure turns a good conversation into a real outcome
  • Why advice quietly undermines ownership
  • The identity shift from healing to design
3

Complete it and unlock a free assessment with BJ.

Included free · $500 value

Finish the course and you earn a 30-minute one-on-one assessment with BJ himself. An honest read on your readiness for certification, and whether the cohort is your right next step.

The Coach’s Mindset · Online Course
$199

Start today.
Decide about certification later.

Eight self-paced video lessons on the shift from therapist to coach. Enroll, log in, and start watching within minutes.

8 lessons · Self-paced · Lifetime access

Get the Full Course, $199

Complete the course and your free 30-minute assessment with BJ is included. A $500 value.

Prefer to sample it first? Start with the first three lessons free. The full course, and the assessment with BJ, unlock whenever you are ready.

Everything included
  • All 8 video lessons, available immediately
  • Self-paced, on your own schedule
  • Lifetime access, revisit any time
  • Free 30-minute assessment with BJ on completion
  • An honest read on whether the cohort is your next step

If you feel ready to become fully ICF certified,
go straight to the next cohort.

The Professional Cohort Certification is our live, 16-week, ICF-aligned program: the path that credentials you as a coach. Still deciding? Start The Coach’s Mindset free, and your assessment with BJ will tell you when you are ready.

Enroll in the October Cohort
Get the First 3 Lessons Free

Every course enrollment includes a free 30-minute assessment with BJ on completion. A $500 value.